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Adobe Apps & DJI Phantom: My Keywords in a SEO/SEM World

Search Engines are a complex beast. Especially Google, since they are by far the king of search engines across the globe. So say a business or a blog like my own wants to drive more traffic and create more clicks on their website. How can they do this in an effective and measurable way you may ask? The answer is SEO and SEM.

To be more clear these terms stand for Search Engine Optimization and Search Engine Marketing. The only subtle difference between the two practices is that SEM is powered through a paid advertising approach where as SEO is an organic growth approach. So an example of SEM would be to utilize a great service like Google AdWords where you can advertise on Google Search and pay per click on your site from the search engine’s page. Which is all backed up by metrics laid out in a convenient format.

Ont the other side of the spectrum SEO works to organically (for free) boost the results of a certain business up to the number one search result when you search for content similar to the given business. This is done through a multitude of techniques that is ever changing along with google’s search engine algorithms. Just a few examples are if the page is craw-able by google’s “spiders”, if there are other websites that have links to yours to add credibility to your page, and if their are quality keywords in the content of a site that relates to a persons search words.

To start simply I looked at some keywords that I thought relate to my blog that may be relevant to people search terms. The five that I came up with were tech, tech news, tech blog, trending tech, and Adobe Apps. They seem really random because they were the first things that came to my head. However that is intentional because I was thinking of what I would like for my blog to naturally relate to for basic Google users searches. According to Googles AdWord’s Keyword tool each of these terms had a certain number of monthly searches on Google. This is how they stacked up:

  1. Tech – 201,000
  2. Trending Tech – 1,900
  3. Tech News – 201,000
  4. Adobe Apps – 8,100
  5. Tech Blog – 6,600

Knowing this information can be very valuable for use in SEO. This is because I can realize what phrases and search words are popular and I can incorporate into content to drive more relevance between my blog and Google users searches.

However, if I want to use SEM and utilize AdWord’s to the fullest I can use the keyword tool to find out the keywords that may trigger my Google search ad to appear next rto results. In my blog I have written about trending tech, such as when I write about new drones from DJI. During these blogs I have gone into detail about the phantom 3 drone. I have also written about the newer phantom 4 drone. Along this line of thought some of my recent blogs surround subjects like drones with cameras. Which can also be related to drones for sale.

All of these terms are Google AdWords suggested keywords that can trigger my ad to be placed next to search results barring these or similar terms are used. These terms have monthly searches numbering as listed.

  1. DJI – 1,000,000
  2. phantom 3 – 368,000
  3. phantom 4 – 550,000
  4. drones with cameras – 823,000
  5. drones for sale – 110,000

All in all SEO/SEM are tactics that should be utilized by any company with a website in  today’s modern day and age. Whether you have a budget to spend or not it is easy to get a very basic understanding of the search algorithm system and employ a beginner level of strategy to promote your business or brand!

Thanks for reading,

Evan LaVigne TwitterLinkedIn

 

 

 

 

 

 

 

A First Try At Photoshop

Last week I posted about my first edit with Adobe Premiere Pro. Today I got to move along to another Adobe Creative Suite product and has a similar quality first time experience. At first Adobe Photoshop 2017 can be intimidating, and on a beginners next couple of tries it will probably be still somewhat confusing. However the program is very effective at offering a large arsenal of tools to let the creative mind of anybody do wonders to a photo. Even if it takes multiple practice tests to get there.

My first edited photo can be seen above, and while it accomplishes a set of features that I set out to complete it lacks the “oomph” to show off the wonders that Photoshop can produce. I started off my simple project with a base photo that I wanted to manipulate.

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Lavigne, Evan. (Tuesday, February 21, 2017 ).  Stock-photos-11.jpg [Jpg].

 

After finding my empty-ish canvass of a photo that was just waiting to be edited I had to decide what I wanted to do to it. With the simple task of adding some elements to the photo I found some sea fairing vessels on the internet to add to my masterpiece.

 

After finding these images I went the easy way and cut them from their background images using erasing techniques. Then I resized them using another Photoshop tool in order for them to fit proportionally inside of my starting photo.

However I felt the photo was lacking still some in some authenticity so I added another person on the dock for size reference and depth. Then to add to the photo of the boat I added a wake from another picture to give a better sense of motion.

Finally I added a filter on the base image. The filter was an accented edges brushstroke. I toned it down and kept it primarily as an accent piece to give a little bit more life to the house.

photoshop-photo
LaVigne, Evan (3/1/17) [JPG]
My final product left me with this photo. When I look back on it, and then look at professional’s work, I can easily tell it was edited. But none the less the project is a basic beginner’s job. Overall this project has left me with with a greater understanding of the piece of software that is Adobe Photoshop 2017.

Thanks for reading!

Evan LaVigne LinkedInTwitter

Senior Trip Drone Video – Adobe Premiere

 

In a world of chalked full of video editing wizards and gurus my skills pale in comparison. However, in the short time that I did have to learn and practice my editing chops I feel a lot more confident. Above is my roughly minute and a half creation from footage from my high school senior trip. It was shot with a DJI Phantom 3 Pro drone in 4k resolution. (So if your watching on a capable screen, turn up that resolution on YouTube’s setting button!) All of which I edited in Adobe Premiere Pro 2017.

While most computers either come with or can easily install free video editors like iMovie or Windows Movie Maker, the next step up into the professional realm requires a slightly more complex breed. While I used Adobe Premiere there is also the Mac editor Final Cut Pro, that I also practiced on for a bit. Both of these pieces of software are great to edit professional style video.

As you can see in my featured image of the blog post my Premiere timeline is that of a beginner yet still contains multiple clips, transition effects, title sequences, background music, and more. This is just a glimpse into the numerous tools and features that a program like Premiere packs when in goes to work.

When I started this project my first step was to create a story board as to map out my progress. As seen below my story board shows a sketch of all of the clips that I wanted to include into the video in the roughly minute and thirty second time frame that I had. Along with that it also contains what cuts I wanted to use and a general description of what would go on in that clip.

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LaVigne, Evan. (2/23/17). Senior Trip 2016 Storyboard [JPEG File].

The whole video editing process was very interesting and if I learned that it’s always important to have a lot of footage to widdle down from to create your final video! I encourage anybody with a computer and some spare time to try and create their own masterpiece! Even if it takes a couple tries.

Thanks for reading!

– Evan LaVigne, TwitterLinkedIn

 

 

 

 

 

 

What Drone Should You Buy?

In a world that is constantly bombarded with new tech, it can be hard to pick what piece of equipment is right for you. Especially when it comes to drone technology. The market as exploded in the consumer and professional realm in only the past few years. Whether its the Chinese drone company giant DJI, or a new american made product form 3DR, or GoPro, the decision can be tricky.

So I took some time to pick my top three drones. Now take in mind that this shortlist was made with a few things in mind. Firstly this list was made with aerial cinematography in mind. So cheaper toy drones will not necessarily be included. Secondly, I haven’t been able to get much experience with drones like the Go Pro Karma for example, so this list is comprised with drones I’ve used and brands that i’m familiar with. As their are so many new brands out there it can be hard to keep up, so this is the few that I suggest from the cheaper end of the scale to the upper end.

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I actually have written about the Phantom 4 Pro, and the Inpire 2 before here on the blog, so check it out. So as not to recover as much ground as before I will list some highlights of each drone and why I think it may be a good buy.

First off to bat is the Parrot Bebop 2. This French designed drone can be a great first starter drone when breaking into the drone game. It offers a 1080p camera and a compact design. Its improvements over its first generation allow for better control of flight and can be flown up to over a mile away in good flight conditions. Now keep in mind that the price I gave in the info-graphic includes a new controller and a virtual reality style headset for even more immersive flying!

Now next up the line is the DJI Phantom 4 Pro. This drone is a great buy. It offers a great in between point in price in the drone world while giving more top notch specs that an average consumer would need. It can fly up to 4 miles away due to DJI’s lightbridge technology and as built in sensors that will automatically stop itself from flying into obstacles such as trees and buildings. The 20 megapixel 1″ CMOS sensor. camera even shoots up to full cinema 4k (4096×2160) at 30fps. This is definitely an advantage it has going for itself at this price point.

Finally we have the DJI Inspire 2. This drone offering by DJI all but pretty much makes the jump to professional gear for a drone buyer. Short of buying a drone that can carry a dslr this is one of the top drones on the market today. Its signature design which allows the landing feet to fold up during flight gives the camera the ability to swivel 360 degrees to get the shot no matter what. The Zenmuse camera options shoot up to 5.2k resolution in CinemaDNG or AppleProRes formats, along with giving the cinematographer different lens options.

All of these drones are great options and I encourage anybody to research them and any other drone to find the best match for them.

Thanks for reading!

Evan LaVigne, LinkedIn , Twitter

How to Brand Yourself?

When it comes to creating positive public opinion on your persona it becomes imperative to brand yourself. However, this can mean a lot of different things and brings up numerous questions on its own. What is my brand? What do I want people to think of when they think of me? How can I get rid of the negative image of myself or my name out in the world? Well to start off with some basics we can look to a nifty website called brandyourself.com.

Through the tool of brandyourself.com can be to take control of your brand on the internet it is not only easy to boost your professional image but interesting to see what else is out there on the internet related to your name. The website will crawl google search results for your full name and show you what any regular Joe Shmoe (or potential employer) would see. For obvious implications this can be very important. Whether your a student studying computer science who is ready to code the next big app or a entrepreneurial mom who wants to open up a bakery, what the public sees of you is important.

So when you first start the process at brandyourself.com it will ask you to create an account, and also link it to as many social media (FacebookTwitterLinkedIn) or other websites that may pertain to your public identity. I myself followed this process and was delighted by how simple and streamlined the process was, as a for the most part cleanly designed website and professional service process.

After the first steps, I checked off of a list of results that were either me, or some other random police officer with the same name from somewhere else in the country. After that it gave me a report card style score. screenshot-4

So my online brand wasn’t the greatest but that’s okay because the promise of brandyourself.com is that you can improve it. This can be accomplished by adding in better searchable content to a select amount of categories and then having brandyourself.com work to boost the material using it’s own algorithms. I encourage all of my readers to try to product out for themselves and work on their own brands!

Thanks for reading,

Evan LaVigne

Check Me Out Online: TwitterLinkedIn

DJI, King of the Drone Market (An Overview/Opinion)

DJI, the popular Chinese drone manufacturer hit a home run just weeks ago when they released their Mavic drone. It has a camera on a 3-axis mechanical gimbal, that has the ability to shoot quality 4k footage at 30 fps at an affordable price point (as far as quality drones go). Add the compact, travel size, fold-ability of the Mavic with its silky smooth UHD video and the consumer market exploded with excited amateur filmmaker’s pre-order confirmations. But even this week’s old innovation is last years news.

DJI just announced the release of two shiny, ooh and ahh enticing quad copters. First up was the Phantom 4 Pro. This is an upgraded rendition of their already popular drone released in the first quarter of this year. Along with the typical battery, speed, and flight distance boosts on the spec sheet the drone added multiple more camera’s built into the drones chassis to add obstacle avoidance in five directions. The camera was also updated to a 1 inch CMOS sensor with a mechanical shutter that is capable of 4k at 60fps, and up to 100Mbps bitrate of processing. To wrap up the new features they added a new remote controller with a built in screen to save consumers from having to use their own mobile devices. This is something surprisingly not new to the drone market, a rare example of DJI adding a feature to compete with other manufacturers remotes, like the Go Pro’s Karma drone.

Finally they unveiled the major star of the event, the DJI Inspire 2. This long awaited drone is the sequel to the company’s two year old compromise drone. Now I realize calling it a compromise drone is a little bit contrary to its abilities however it is used to help explain how the drone is situated between the consumer end of the market and the vastly far end of Hollywood cinematography. DJI also has a line of these Professional Matrice drones. The latest one (M600 Pro) that was also released just a short while ago costs around $5,000 without a camera. They can also carry camera’s like the Red Epic, which can start up $50,000 and continue to climb in cost. So that is DJI’s far end of the market.

This brings us back to the Inspire series, DJI’s way to bridge the gap between consumers and industry users. The drone is vastly overhauled from the first version yet retains its iconic rising arms that hold both the propellers on top and landing gear on the bottom. Along with a new styled magnesium aluminum frame the drone has a dual battery system that can support a longer flight time than last years model, and can safely land the drone in the instance that one of the batteries may malfunction. The drone itself has also gotten a boost in the performance department with a top speed of 67 mph, and extra sensors to bring the same obstacle avoidance of the Phantom 4 Pro to the Inspire 2. The Inspire 2 also has two camera’s, the main one that everyone cares about and new 2 axis fpv camera that can be used by a pilot to fly the drone while another operator can move the main camera around.

The Inspire 2 has two options for the main camera. A Zenmuse X4S and a Zenmuse X5S, with the latter of the two giving the ability to swap out DSLR-like lenses. DJI introduced CineCore 2.0 giving the camera the ability to record in up to 5.2k quality at 30fps, and 4k quality at 60fps. It also supports formats like CinemaDNG and Apple ProRes. For some more techy details the camera’s full spec sheet can be found at DJI’s website. Some non-camera stuff to wrap up the brand spanking new drone goodness are the inclusions of an on board SSD and new 1080i HD live steaming features.

Overall, I see these recent announcements as DJI moving in leaps and bounds to lead the drone market. It has products in all of the major categories for 4k shooting drones from consumer to industry professionals. While other companies have their compact 4k drones falling out of the sky (looking at you Go Pro) they have mostly cornered the market. In short DJI is king and its looking increasingly harder and tougher for any one else to catch up.

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